Rory is joined by co-host Will Hill of Will Hill Consults as they talk with The President of Universal Accounting Center, Roger Knecht , about actionable steps  accountants can take to grow their business. In this episode, Roger talks about M.A.P. (Marketing/Sales, Accounting Services, Production) as way to breakdown pain points in growing your firm. Find out what Roger says about marketing and the benefits of being a resource for quality content through TOMA (Top of Mind Awareness). Listen to what Roger says about imposter syndrome and how practitioners can overcome their fear of advisory. Lastly, discover ways to increase your pricing, provide more value to clients, and ways to handle "Shiny Object Syndrome" when adopting new technology.

Connect on LinkedIn:

Connect with Roger Knecht: https://www.linkedin.com/in/rogerknecht/

Connect with Will Hill: https://www.linkedin.com/in/wghill/

Connect with Rory Henry: https://www.linkedin.com/in/rory-henry-0920b7150/

Universal Accounting Center: https://universalaccounting.com/

Will Hill Consults: https://willhillconsults.com/

Learn more about Arrowroot Family Office: https://www.arrowrootfamilyoffice.com/

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