Independent restaurants weave the fabric of our local communities. They’re where families and colleagues go to celebrate and commensurate. One of the most effective marketing tactics available is to become the centerpiece of your local neighborhood. Accomplishing this task may be simple, but it isn’t easy. In this episode, Josh Kopel and Jaime Oikle run through the tactics, tools, and strategies they’ve used to scale brand awareness and loyalty through community activations.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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