'Can you make me famous?', a question thrown around a lot in the world of PR and marketing. It's all too frequent for a brand to view a PR's success based on if they can achieve that all important 'I'm famous' sticker, but is 'becoming famous' actually solely down to your PR? Shouldn't a good PR be able to just 'make you famous'? And how are we judging a PR's talent?

Katie, once again, pulls back the curtain on how famous brands are built behind the scenes and the key to becoming one...

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