Being seen as expert is more than showing your work online. You’ve probably felt it: you do great work, you post it, and then nothing happens.

In today’s episode, Alejo sits down with James Barnard, a renown logo designer who’s built his massive career under one principle: Share what you know and everybody wins.

You’ll learn how to position yourself as an expert, build your credibility, and get in the radar of the kind of clients you seek.

On this episode’s menu:

* The trick surgeons use to learn better

* How to defend your work with clients

* The metal detector principle

* The inverted funnel tactic

* What you need before going viral

WATCH ON YOUTUBE

LET’S CONNECT ON SOCIALS:

* IG: instagram.com/alejoporrasart/

* LI: linkedin.com/in/alejoporras/

* STACK: alejoporrasart.substack.com

* Website: alejoporrasart.com

CONNECT WITH JAMES BARNARD:

* Web: barnard.co/about-me

* IG: instagram.com/barnardco

* TikTok: tiktok.com/@barnardco

* YouTube: youtube.com/@barnardco

* LinkedIn: linkedin.com/in/jamesrbarnard/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alejoporrasart.substack.com