Whether you sell software, services, or products, your goal is the same: become sought after for what makes you unique. To be seen as a Market of One, rather than a commodity. The question is, how?

This is what we explore in our chat with author, consultant, and positioning expert April Dunford: How to become Obviously Awesome.

We explore:

• April's journey from executive to freelancer to sought after expert.
• How she remains booked out up to 6 months in advance.
• How she got over her fear of saying "no" to projects outside her area of focus.

Among many other topics. Watch our chat on YouTube, listen on Spotify, or check it out The Daily Creative.