All Things Book Marketing

How to Become the Media’s “Go-To” Expert


Listen Later

In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.

They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.

Key topics include the shift towards direct media connections with experts, the importance of maintaining active engagement on platforms like LinkedIn, the evolving landscape of publicity, and the power of niche media for book sales and personal branding.

The discussion highlights the value of patience and consistent effort in building long-term media relationships and leveraging social media for effective book marketing.

00:00 Introduction and Guest Introduction
01:13 New Strategies in Publicity
02:04 Collaborative Approach with Authors
03:08 Direct Media Connections
06:07 Effective Use of LinkedIn
09:36 Building Long-Term Media Relationships
17:16 Social Media Strategies for Authors
23:51 Establishing Client Relationships
24:07 Success Stories and Client Wins
25:00 The Importance of Persistence
26:23 Leveraging Niche Publications
30:02 Networking and Podcasting
31:26 Exploring Newsletters and Substack
34:24 The Value of Social Media Engagement
35:46 Final Thoughts and Key Takeaways
...more
View all episodesView all episodes
Download on the App Store

All Things Book MarketingBy Smith Publicity

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

22 ratings


More shows like All Things Book Marketing

View all
Grammar Girl Quick and Dirty Tips for Better Writing by QuickAndDirtyTips.com

Grammar Girl Quick and Dirty Tips for Better Writing

2,831 Listeners

Fresh Air by NPR

Fresh Air

38,189 Listeners

The Creative Penn Podcast For Writers by Joanna Penn

The Creative Penn Podcast For Writers

613 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

Book Marketing Mentors by Susan Friedmann

Book Marketing Mentors

74 Listeners

Pivot by New York Magazine

Pivot

9,272 Listeners

Self-Publishing with ALLi by Alliance of Independent Authors

Self-Publishing with ALLi

55 Listeners

The Daily by The New York Times

The Daily

111,917 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The Book Marketing Action Podcast by Weaving Influence

The Book Marketing Action Podcast

36 Listeners

Book Marketing Tips and Author Success Podcast by Author Marketing Experts

Book Marketing Tips and Author Success Podcast

84 Listeners

Self Publishing Insiders by Draft2Digital, Kevin Tumlinson, Mark Leslie Lefebvre, Dan Wood

Self Publishing Insiders

25 Listeners

Alexa's Publishing Chat by Alexa Bigwarfe

Alexa's Publishing Chat

23 Listeners

Indie Writers Club by James Blatch & Cara Clare

Indie Writers Club

9 Listeners