Your end customer is the most important thing in digital marketing, and the more you understand them, the better your marketing program can be. Across every point of the digital campaign, from strategy development to evaluating success, understanding your audience can improve your process and performance. Eric Layland from the Matters Group joins to share his insight on how to better understand your audience.

Learn more about the Matters Group at https://thematters.group/.

Learn more about Fujisan Marketing at https://fujisanmarketing.com or email your questions/comments to [email protected].