In this episode of The Photographer’s Couch, Megan dives into one of the most common questions photographers and small business owners ask: “How do I book more clients?”

She’s not a marketing expert — she’s a photographer who’s spent 15 years building a business that thrives through consistency, trust, and connection. These aren’t quick fixes. They’re simple, proven strategies that help you build momentum and keep your calendar full — without burning out or discounting your value.

Whether you’re a photographer, creative, or small business owner, this episode gives you real, repeatable steps to attract the right clients and grow a sustainable business.

🧠 Key Takeaways

• There’s no magic button for booking clients. Growth comes from consistency, not slashing prices.
• Start small, but start now. Pick one strategy and stick with it.
• Focus on these three marketing pillars:
  1. Blogging – boosts SEO and gives you shareable content.
  2. Email Marketing – builds lasting client relationships.
  3. Social Media – keeps your face and brand visible.

✏️ Megan’s Core Strategies

1️⃣ Blogging Blogging might seem old school, but it’s still one of the most powerful ways to stay visible online.

• Helps your website rank on Google (use local keywords like “family photographer in Mocksville, NC”).
• Gives you content to repurpose for emails and social posts.
• Lets potential clients connect with your voice and style. Pro Tip: Even one post a month works — just stay consistent.

2️⃣ Email Marketing If you have clients, you need an email list.

• Use it to nurture relationships, not just sell.
• Share behind-the-scenes updates, tips, and session openings.
• Stay top-of-mind so clients think of you first when they’re ready to book. Megan’s Routine: She emails every Thursday, but starting monthly is perfect.

3️⃣ Social Media Social media might not be where clients find you first — but it’s where they decide to trust you.

• Post regularly so your business looks active and reliable.
• Focus on connection, not perfection.
• Use Instagram Stories to build trust — show your face, talk about your process, and share real moments. Tip: Reels are great, but if you’re short on time, show up in Stories.

💡 Real Talk

“You are responsible for booking your clients. You can’t expect results if you’re not showing up.”

Marketing is a long game. You don’t have to do everything at once — just choose a few things you can do consistently and commit to them. That’s how you build trust, visibility, and a business that lasts.

💬 Want Help Getting Started?

If you’re a photographer or small business owner feeling stuck with blogging, email marketing, or social media — Megan loves helping entrepreneurs find clarity and confidence in their marketing.

📩 Reach out anytime at mgioeliphotography.com or connect on Instagram @mgioeliphotography.