In today's episode, we delve into the critical strategies that B2B leaders can implement to enhance their sales teams’ performance with Callum Gregory, Sentrama’s Head of Performance. We share valuable insights on how to motivate, train, and lead sales professionals to exceed targets and achieve sustainable growth.

This discussion highlights the importance of leveraging data-driven approaches, fostering a culture of continuous improvement, and adopting innovative sales techniques to stay ahead in a competitive marketplace.