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How to Boost Visibility in AI-Search Through Social
In this episode of Local Marketing Beat, Uberall's Christian Hustle sits down with Celeste Gonzalez, Director of SEO Testing at RicketyRoo, to explore how AI search is reshaping local SEO and the customer journey.
Celeste brings a fresh Gen Z perspective on instant gratification in search, TikTok and Instagram’s role in discovery, and what AI-driven results mean for local businesses. She breaks down why oversharing details is now critical, how “know before you go” insights can make or break conversions, and why SEOs must become the glue between teams in the AI era.
From practical tips on making your business AI-ready to insights into how younger generations are using social platforms as search engines, this episode is packed with strategies for staying visible in a fast-changing landscape.
🎥 Watch More Local Marketing Beat Episodes
https://www.youtube.com/@Uberall
🔗 Discover What’s Driving Consumers’ Local Choices
https://get.uberall.com/consumer-report/
🔗 Discover Location Performance Optimization
https://get.uberall.com/location-performance-optimization/
⏱ Timestamps
00:00 – Intro
01:23 – The Future of Local Search in the Age of AI
03:10 – Why Consumers Expect Instant, Personalized Results
05:21 – Strategies for Being Visible in AI Search
07:45 – Who’s Really Using AI Search (and Who Isn’t Yet)
09:15 – TikTok, Instagram & the Rise of Visual AI Search
12:21 – How AI and Social Search Are Changing the Consumer Journey
13:33 – From Search to Conversion: Closing the Gap
15:42 – “Know Before You Go” and Why Small Details Matter
17:31 – Where to Share Business Info: Website vs Social
20:01 – Why SEOs Must Become the Glue Across Teams
21:21 – Key Takeaway: Embrace Information Overload
🏢 Follow Uberall on LinkedIn
https://www.linkedin.com/company/get-uberall/
👤 Connect with Celeste on LinkedIn
https://www.linkedin.com/in/celestelili/
🎙️ Connect with Christian on LinkedIn
https://www.linkedin.com/in/christianarriola/
Visit us at: https://www.uberall.com
#localseo #aisearch #localmarketing #locationmarketing #digitalpresence #tiktokseo #lpo
View all episodes
By UberallIn this episode of Local Marketing Beat, Uberall's Christian Hustle sits down with Celeste Gonzalez, Director of SEO Testing at RicketyRoo, to explore how AI search is reshaping local SEO and the customer journey.
Celeste brings a fresh Gen Z perspective on instant gratification in search, TikTok and Instagram’s role in discovery, and what AI-driven results mean for local businesses. She breaks down why oversharing details is now critical, how “know before you go” insights can make or break conversions, and why SEOs must become the glue between teams in the AI era.
From practical tips on making your business AI-ready to insights into how younger generations are using social platforms as search engines, this episode is packed with strategies for staying visible in a fast-changing landscape.
🎥 Watch More Local Marketing Beat Episodes
https://www.youtube.com/@Uberall
🔗 Discover What’s Driving Consumers’ Local Choices
https://get.uberall.com/consumer-report/
🔗 Discover Location Performance Optimization
https://get.uberall.com/location-performance-optimization/
⏱ Timestamps
00:00 – Intro
01:23 – The Future of Local Search in the Age of AI
03:10 – Why Consumers Expect Instant, Personalized Results
05:21 – Strategies for Being Visible in AI Search
07:45 – Who’s Really Using AI Search (and Who Isn’t Yet)
09:15 – TikTok, Instagram & the Rise of Visual AI Search
12:21 – How AI and Social Search Are Changing the Consumer Journey
13:33 – From Search to Conversion: Closing the Gap
15:42 – “Know Before You Go” and Why Small Details Matter
17:31 – Where to Share Business Info: Website vs Social
20:01 – Why SEOs Must Become the Glue Across Teams
21:21 – Key Takeaway: Embrace Information Overload
🏢 Follow Uberall on LinkedIn
https://www.linkedin.com/company/get-uberall/
👤 Connect with Celeste on LinkedIn
https://www.linkedin.com/in/celestelili/
🎙️ Connect with Christian on LinkedIn
https://www.linkedin.com/in/christianarriola/
Visit us at: https://www.uberall.com
#localseo #aisearch #localmarketing #locationmarketing #digitalpresence #tiktokseo #lpo