In this episode of Click to Buy, Becca Anderson interviews Ohad Schachtel, CEO of Zoorix, about the importance of product bundling in e-commerce. They discuss various strategies for creating effective bundles, common mistakes to avoid, and how to optimize bundles for better performance. Ohad shares insights from successful case studies and emphasizes the need for merchants to stay updated with innovations in bundling strategies. The conversation concludes with practical tips for merchants looking to enhance their customer journey through bundling.

Chapters

00:00 Introduction to Product Bundling

02:04 Understanding Product Bundling

04:06 Common Types of Product Bundles

06:02 Key Factors for Bundling Strategy

10:02 Optimizing Bundles for Performance

15:13 Data Points for Bundle Optimization

18:01 Case Studies of Successful Bundling

24:23 Innovations in Bundling Strategies

27:21 Staying Updated in E-commerce Bundling

29:48 Final Tips for Merchants

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