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On this episode of Brand Science, I sit down with James I. Bond, A.K.A. the marketing message secret agent.
James is the author of "Brain Glue," a book on how to make your ideas sticky in the minds of your audience.
And that's what today's episode is all about.
How to package your ideas and content so you stand out and become memorable in your industry.
In this episode, we'll learn how to:
► Package your content into metaphors to help your audience remember your ideas.
► How to use trigger words to wake up the brain and grab attention.
► How to use visual keys to become more memorable and increase virality.
📕 Buy His Book: https://amzn.to/3VvgAe8
On this episode of Brand Science, I sit down with James I. Bond, A.K.A. the marketing message secret agent.
James is the author of "Brain Glue," a book on how to make your ideas sticky in the minds of your audience.
And that's what today's episode is all about.
How to package your ideas and content so you stand out and become memorable in your industry.
In this episode, we'll learn how to:
► Package your content into metaphors to help your audience remember your ideas.
► How to use trigger words to wake up the brain and grab attention.
► How to use visual keys to become more memorable and increase virality.
📕 Buy His Book: https://amzn.to/3VvgAe8