In this episode, Melinda Emerson chats with internet marketing expert, Paul Getter, about his journey, the comparison between traditional and social media, and the essentials of internet marketing. They delve into building a brand on Instagram, transitioning to paid ads, testing ads, choosing the right platform, and strategies to stand out on Amazon. The conversation concludes with Paul's favorite online marketing hack and his future trend predictions.

(0:00) Introduction and overview of the episode

(0:50) Introduction of guest expert, Paul Getter, and his journey in internet marketing

(5:40) Discussion on traditional media vs. social media and essentials of internet marketing

(9:25) Building a brand on Instagram and transitioning to paid ads

(14:21) Testing ads and choosing the right platform

(16:13) Strategies to stand out on Amazon and the importance of video marketing

(20:20) Paul Getter's favorite online marketing hack and predictions for future trends

(24:35) Reflection on best business advice and wrapping up the episode

(26:06) Resources for small business owners and closing comments