* Unlock higher pay rates

* Work with bigger budgets

* Clients justify your value

* Gain valuable marketing experience

* Applicable across digital media roles

In this episode, I dive into the specific lane within digital media that has helped me the most in my career and can help you too: paid media.

I explain why editing for paid media, such as Facebook ads or TV commercials, can lead to higher pay and better opportunities compared to organic content. I share my experiences working with companies like DraftKings and SamCart, and how their marketing budgets and focus on ROI allowed me to command higher rates.

I emphasize that this principle applies to various roles within the digital media landscape, from graphic design to copywriting.

(00:00) Intro

(01:14) What is paid media?

(02:28) Why paid media pays better than organic

(04:50) My experience with paid media clients

(06:23) Paid media principles apply to other digital media roles

(07:49) Outro

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit doranmccormack.substack.com