Today, in episode 6 of The Creative and Ambitious Entrepreneur Podcast, Jen and I will cover what you need to do to brand your Zazzle store. Your store brand is so important because when a customer comes to your store they instantly decide whether they want to buy from you or not. The goal is to create a space where customers feel like they belong and, of course, purchase from you.

 

Some key points we discuss include:

 

• How to optimize the banner on your Zazzle homepage so that the banner showcases exactly what your ideal customer wants to buy.

 

• What are the key things  you need when designing your store logo. Your logo is an important part of your brand and must must reflect what your store has to offer

 

• How to optimize the “About” section on your Zazzle homepage. It is important to tell customers that you are available as a designer to help and accept custom work requests if that is an option that you offer.

 

It’s crucial that you implement these components and more on your Zazzle homepage effectively so that your branding message is clear to the customer. A clear and consistent brand is  key to ensure that you are building the Know, Like and Trust factors which are key to making sales.

 

For more details on how to brand your business on Zazzle and why it is so important, tune in to episode 6 of The Creative and Ambitious Entrepreneur Podcast.

 

See you next week for another episode of The Creative and Ambitious Entrepreneur!

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