Take a deep breath, sit back, and think about your brand. Think about your product. Are you communicating the way you think you are communicating? You may be thinking you are doing everything a hundred percent. Or even if you are a start-up, and you are trying to figure things out. Take that same deep breath, think about your business. Think about your brand. Are you communicating or, have you created a message that resonates? If you are not sure or, even if you are sure. Or maybe it's a refreshing opportunity, sit back and say how do I get that brand to resonate? Am I doing the right job? If you think on those lines, then contact your great marketing person you work with whatever that might be the case and go through a branding exercise to recheck and reformulate.