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How to Brand Your Company Using Data
Rushford Lee is the Partner and Owner of REDKOR Brands, a company that specializes in building brand campaigns that help founders realize their goals and achieve financial freedom. Over the last 24 years, Rushford and his team have launched over 500 regional and national brands.
With REDKOR Brands, Rushford uses a unique formula that combines scientific research with intelligent design to produce a brand that engages a customer’s emotions. His approach is data-driven and guaranteed to scale results.
In this episode…An effective branding strategy is critical to a company’s success. That’s because branding differentiates a company from its competitors and speaks to a specific customer base. So, what do you need to do to create a brand that takes your business to the next level?
According to Rushford Lee, there are several data-driven elements to keep in mind when building an effective brand, including colors, shapes, and logos. While these are necessary for communicating what your brand stands for, they are also essential for provoking emotion in your audience. As Rushford says, creating emotional connections with your customers is the best way to provide value, boost sales, and improve customer loyalty.
In this episode of Buy Box Experts, Eric Stopper interviews Rushford Lee, the Partner and Owner of REDKOR Brands, about how to use customer data and analytics to create an unforgettable brand. They discuss how to create emotional connections with your customers, Rushford's customized research process, and the importance of colors and shapes in branding. Stay tuned.
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By Joseph Hansen and James ThomsonRushford Lee is the Partner and Owner of REDKOR Brands, a company that specializes in building brand campaigns that help founders realize their goals and achieve financial freedom. Over the last 24 years, Rushford and his team have launched over 500 regional and national brands.
With REDKOR Brands, Rushford uses a unique formula that combines scientific research with intelligent design to produce a brand that engages a customer’s emotions. His approach is data-driven and guaranteed to scale results.
In this episode…An effective branding strategy is critical to a company’s success. That’s because branding differentiates a company from its competitors and speaks to a specific customer base. So, what do you need to do to create a brand that takes your business to the next level?
According to Rushford Lee, there are several data-driven elements to keep in mind when building an effective brand, including colors, shapes, and logos. While these are necessary for communicating what your brand stands for, they are also essential for provoking emotion in your audience. As Rushford says, creating emotional connections with your customers is the best way to provide value, boost sales, and improve customer loyalty.
In this episode of Buy Box Experts, Eric Stopper interviews Rushford Lee, the Partner and Owner of REDKOR Brands, about how to use customer data and analytics to create an unforgettable brand. They discuss how to create emotional connections with your customers, Rushford's customized research process, and the importance of colors and shapes in branding. Stay tuned.