In this episode, Bethany Corbin and Ari Krzyzek discuss: 

• Creating a brand purpose statement
• Finding out who your ideal audience is
• Deciding when you should create your brand
• Marketing strategies for reproductive health products

Key Takeaways: 

• If you truly embrace design and even branding at the earlier stage, you're gonna save a lot of time and even money down the road, simply because you already have all of your foundation ready.
• To come up with a brand purpose statement, ask yourself three questions:
  • Who are you as a brand?
  • What does your business do for people?
  • Why does it matter?
• Narrow down your ideal audience. Make it as specific and as detailed as possible
• Create your own brand right off the bat. If you take the time to really think these things through, then you’ll find yourself propelled into greater and faster business growth. 

“When you start slowly thinking through and finding some alignment between what do I have, as a brand, to offer to this particular audience? How can I make their life better? If you already know their pain points and then align it with what you have, you’ll start seeing how you can make a person’s life better or the impact that you will have for them.” - Ari Krzyzek

Connect with Ari Krzyzek: 

Website: https://chykalophia.com/ 

LinkedIn: https://www.linkedin.com/company/2329060/ 

Facebook: https://www.facebook.com/chykalophia/ 

Twitter: https://twitter.com/chykalophia/ 

Instagram: https://instagram.com/chykalophia/ 

YouTube: https://www.youtube.com/user/cklphgroup 

Podcast, Halo Femtech: https://halo-femtech.captivate.fm/ 

Connect with Bethany Corbin: 

LinkedIn: https://www.linkedin.com/in/bethanycorbin 

Website: https://nixongwiltlaw.com/  

Podcast: https://nixongwiltlaw.com/podcast-legally-femtech