Without questioning authority you accept a doctors advice on health, we rely on others who specialize in that area of expertise to help us where we know nothing. Using that same logic you can position yourself as an expert in your field. By doing so people will rely on you for information no one else is providing, as a result you will be top of mind when they recommend your industry to a friend. Word of mouth advertising is the best way to build a brand. I use real life examples of how you can make anything from carpentry to home inspection interesting. 

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