In this episode of Connected Thinking, Nhoon Ahmed-McGowan, our Senior Social Media Manager, sits down with Nicole Pilkington, Global Head of eCommerce at Barilla Group. Leading the digital strategy across 15+ markets, Nicole has driven online growth, shopper experience and performance across global retail platforms.

With eCommerce expected to drive 50-60% of FMCG growth over the next three years, our episode dives into:

• Turning creator storytelling into eComm conversion
• Building a global brand voice that still feels local
• Breaking down the silos between social and eComm teams

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

Subscribe For More | SEEN Connects