This is the second episode in our three-part series on branding. In this episode, I welcome the enigmatic and highly creative Tara Ladd, Founder and Creative Director at Your One and Only; a brand and design agency that uses design as a tool for connecting with real people.

Both Tara’s personal and agency brand ooze creative energy. The tone is witty, colourful, straight-talking, vibrant and hugely engaging. Their branding is incredibly consistent across all of their touchpoints. If you are a sucker for clever design, then you’ll love their stuff.

Tara shares how she brings her brands to life so beautifully. I also talk to Tara about Instagram reels, because Jeez she nails these.

She shares how her confidence plays a big part in bringing her brands to life so well. This is such an important point when the people in your business are featured heavily as part of your brands storytelling, you really do have to bring the confidence to the table to pull it off.

This interview is bursting with awesome tips around branding and design. Enjoy!

If you’d like to find out more about You’re One and Only, you can check out their website here: https://youroneandonly.com.au/

Or you can follow them on Instagram here: https://www.instagram.com/youroneandonly_au/

You can find out more about Tara and check out her recently launched podcast ‘The Word V’ here: https://taraladd.com/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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