In this episode of Click To Buy, host Becca Anderson speaks with email marketing expert Ugo Balestrazzi about the importance of retention marketing for e-commerce brands, including the exact strategy he used to make one brand $1 million.

Ugo shares insights on how to effectively engage subscribers, reactivate inactive ones, and create compelling email content. He emphasizes the significance of understanding customer behavior, utilizing key metrics, and adapting strategies for the holiday season. The conversation also touches on future trends in retention marketing, including the role of AI and the need for a more humanized approach to brand communication.

Music from #Uppbeat: License code: MY91MH8USS4YRWID