LaunchPod | Product Management Podcast

How to build a $1M ARR startup (x3) | Adam Schoenfeld (Keyplay)

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Today, we’re talking with Adam Schoenfeld, CEO at Keyplay, a SaaS solution to help B2B marketers make GTM more efficient.

In this episode, Adam talks about:

  • How he built 3 startups to over $1m ARR
  • His process that’s allowed him to reliably reach Product Market Fit again and again
  • And the critical mistakes founders always make...and how you can avoid them
    • Links

    LinkedIn: https://www.linkedin.com/in/adamschoenfeld/

    Chapters

    00:00 Intro

    01:19 Adam Schoenfeld's Journey to Keyplay
    01:59 How to Build A Startup
    02:33 Building a Product Audience and Discovering Problems
    02:50 From PeerSignal to Keyplay
    03:17 Monetizing the Discovery Process
    04:05 Finding Product Market Fit
    07:11 The Role of Design Partners
    13:36 Early Product Traction and Validation
    17:49 Challenges in Scaling
    19:12 Challenges of Founding a SaaS Company
    21:34 Adapting Sales Processes and Proving Value
    23:29 Understanding Market Changes and Effective Marketing
    28:59 Lessons from Past Ventures and Scaling Challenges
    34:19 Insights on Product Market Fit and Distribution
    36:57 Navigating Acquisitions and Future Outlook

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    Special Guest: Adam Schoenfeld.

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