The StartupCamp Podcast with Chris Graebe

How To Build A 7 Figure Online Membership Business with Stu McLaren


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Are you looking to start a business that makes money in your sleep? A business that doesn’t start each month at $0.00? The you need to start an online membership business.
In today’s episode, I interview Stu Mclaren who is the leading expert on membership based business models.
https://startupcamp.com/wp-content/uploads/2015/06/6-18-15_Stu_McLaren2.mp3
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About This Episode’s Guest
Stu is the Founder of Wishlist Member a software that turns WordPress blogs into memberships sites. Not only has Stu sold over 58,000 licenses of his software to entrepreneurs around the globe, but he also leads up multiple 7 figure online membership businesses.
In my interview, Stu and I discuss everything from entrepreneurial theory and family to the specific tactics in building a strong reoccurring revenue business online.
Here are some questions I ask Stu:
What’s so great about membership models and why are so many people jumping into the space?
If you had to break down the 4 pillars of a thriving membership model what would they be?
Conversion Funnels have been the talk of the industry for a few years. Can you share what you’re finding to be an effective conversion funnel for your businesses?
Who’s doing membership sites or course sites well? Who should we be following?
What books would you recommend for an online entrepreneur to read?
What is your favorite quote of all time.
Here are some key takeaways from the episode:
Content isn’t king, usefulness is.
When is the best time to start a business? 20 years ago. When’s the next best time? Today.
If you’re wise and generous, don’t ever feel bad about making money.
Great membership sites are made up of a dedication to: Customers, Content, Communication, and Consistency.
Start small and stay consistent.
The less you do, the more successful you’ll become.
Use what you do for a greater good.
Important Links From The Show:
Stu’s suggestion for great membership sites: StartupCamp.com, PlatformUniversity, Team Treehouse
Stu’s suggestion for books to read: Jumpstart Your Brain, Jumpstart Your Business, The One Thing, Essentialism
Where you can find Stu online: Stu.me
Do you want to start a membership based business? Do you have any questions? If so, let me know in the comments below.
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The StartupCamp Podcast with Chris GraebeBy Chris Graebe