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How to Build a B2B Content Strategy That Gets Discovered
Main episode description:
Most B2B companies create content first and figure out the channel second. That's why their content gets ignored.
In this episode, Craig Taylor and James break down the channel-first content strategy — why each platform (LinkedIn, YouTube, Email, and even LLMs) has completely different mechanics, audiences, and algorithms, and why treating them the same is killing your reach.
What you'll learn:
Why LinkedIn company pages are dying — and what replaces them
The 3-step framework: Outcomes → Audience → Mechanics
Why YouTube is the highest-barrier and highest-opportunity B2B channel right now
How "forgettable seconds" (Shorts) and "memorable minutes" (long-form) work together
Why original research is now the last true differentiator in B2B content
How to optimise your content for LLMs — the channel most B2B companies are ignoring entirely
The single most important insight from this episode: "More content is now being generated by AI than by humans. Having the human visible at the heart of your content is where the opportunity sits."
If your pipeline is quiet and your content is getting no traction, this episode is the strategic reset you need.
👉 Subscribe for weekly episodes on B2B marketing strategy, demand generation and what's actually working in 2026.
00:00 — Why most B2B content gets zero reach
02:30 — The channel-first framework: Outcomes, Audience, Mechanics
07:00 — LinkedIn: the death of company pages and what replaces them
13:00 — YouTube: the highest-barrier, highest-opportunity B2B channel
18:00 — Email: why your emails aren't reaching inboxes
21:00 — LLMs: the B2B content channel nobody is optimising for
23:00 — Original research: the last true differentiator
View all episodes
By ROMIMain episode description:
Most B2B companies create content first and figure out the channel second. That's why their content gets ignored.
In this episode, Craig Taylor and James break down the channel-first content strategy — why each platform (LinkedIn, YouTube, Email, and even LLMs) has completely different mechanics, audiences, and algorithms, and why treating them the same is killing your reach.
What you'll learn:
Why LinkedIn company pages are dying — and what replaces them
The 3-step framework: Outcomes → Audience → Mechanics
Why YouTube is the highest-barrier and highest-opportunity B2B channel right now
How "forgettable seconds" (Shorts) and "memorable minutes" (long-form) work together
Why original research is now the last true differentiator in B2B content
How to optimise your content for LLMs — the channel most B2B companies are ignoring entirely
The single most important insight from this episode: "More content is now being generated by AI than by humans. Having the human visible at the heart of your content is where the opportunity sits."
If your pipeline is quiet and your content is getting no traction, this episode is the strategic reset you need.
👉 Subscribe for weekly episodes on B2B marketing strategy, demand generation and what's actually working in 2026.
00:00 — Why most B2B content gets zero reach
02:30 — The channel-first framework: Outcomes, Audience, Mechanics
07:00 — LinkedIn: the death of company pages and what replaces them
13:00 — YouTube: the highest-barrier, highest-opportunity B2B channel
18:00 — Email: why your emails aren't reaching inboxes
21:00 — LLMs: the B2B content channel nobody is optimising for
23:00 — Original research: the last true differentiator