So, do the traditional outbound channels still work and if they do, how do we do it in the right way?

Scott Martinis, a B2B outbound expert came on the show to shares his insights on how to stay ahead of the challenges of outbound.

We discussed:

- How to create the right type of outbound content

- How to analysis your ideal customer profile & target the right prospects

- How to reverse engineer your buyer's journey to match your future customer's expectations

- What data providers, email senders, and other tech work best

- How to leverage social networks and thought leadership to boost your outbound efforts

#gotomarket #b2b #outbound #sales #growth