Today’s guest is Kal from Words Hurt Copy—a copywriter with a theater background, a killer newsletter, and a gift for turning brand voice into full-on character development. This convo is for anyone who wants to write more emotionally resonant content and build a business that actually feels like you. Kals a  copywriter whose entire vibe is giving “what if a sassy little theater goblin built your brand?” and I am totally here for it. 

If you’ve ever:
🌀 Felt stuck trying to “sound more like yourself” online
🎭 Wondered why your brand doesn’t feel like anything
📝 Tried to write content that connects and came up short…

Then this episode is for you. Its time to stop following the "rules" and start writing like a character your clients actually want to meet.

In This Episode, You’ll Learn:

✔️ Why your brand voice should be a character (not just a tone)
✔️ The real difference between vibe, voice, and brand identity
✔️ Why “just write like you talk” doesn’t always work
✔️ How to create a brand people actually remember
✔️ Kal’s origin story, A Paris Hilton moment , and newsletter magic
✔️ How brand storytelling builds trust (and books clients faster)

 Want to Build a Brand With Big Main Character Energy?

🚀 Inside Ink to Income, we help creative service providers build sustainable workflows and luxury-level client experiences that make your business feel as good as it looks. Learn more and join the waitlist at themainstage.ca/inktoincome.

💬 Let’s Connect: What’s your brand character? DM me on IG or Threads @themainstage.ca and tell me who you’d cast to play your brand in a movie 🎬

🧠 Want more Kal in your life?
→ Follow him on Threads at @wordshurt.copy
→ Subscribe to his chaotic, iconic, emotionally devastating newsletter: SignUp Here!

🎧 Loved this episode? Share it with your biz bestie and leave a review—it helps more creative weirdos find us, get free game, and build brands that slap.