Building a strong brand identity from the ground up is one of the most challenging things to accomplish. Whether you have your own business or you are an individual creative, creating a strong brand is important to selling your creative skills and/or services. In this episode, we brought in our friend Gavin Simcoe – Director of digital consumer experience and e-commerce @ Dutch Bros & former Director of Operations at ASRV – to discuss strategies behind content when building brands, creating a story that people can identify with, & his experiences building two massive brands.

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