Everyone knows what an employee handbook is. It’s an amalgamation of every rule and procedure your team must follow to succeed at their job. A brand handbook is different but no less important. In today’s episode, Shaun de Vries and Josh Kopel discuss what goes into a brand handbook and how it will help you better serve your team, your customers, and your brand.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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