Are you looking to launch your personal brand without coming off as salesy or insincere? 

On this episode I chat with Reid Holmes, author of 'Appreciated Branding: Transforming Your Brand from Ignored to Irreplaceable.' Reid dives into the concept of appreciated branding and offers key strategies to help you stand out and be genuinely appreciated by your target audience. 

Learn about the importance of empathy, discovering impactful data points, and creating value-driven content. By examining real-world examples and discussing approaches to both big brands and personal branding, this episode provides actionable steps for building a brand that truly resonates. 

In this episode, you'll learn: 

→ The origins of appreciated branding and what inspired Reid Holmes 

→ How to apply business branding principles to your personal brand

→ The importance of authenticity and empathy in branding

→ Real-world examples of appreciated branding done right and wrong

→ Practical first steps to start practicing appreciated branding 

→ How to find and leverage data points for your branding strategy

→ The role of values in connecting with your audience

→ Tips for ensuring your branding efforts are genuine and effective 

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Personal Branding

00:24 Reid Holmes' Journey and Inspiration

02:23 The Concept of Appreciated Branding

06:00 Empathy in Personal Branding

06:42 Case Studies and Examples

15:12 Connecting with Your Audience

16:11 The Give and Take Strategy

18:28 Potential Pitfalls in Branding

21:50 Differentiating Through Emotional Solutions

23:19 Snickers' Unique Emotional Solution

24:42 Dove's Campaign for Real Beauty

26:05 Personal Branding Insights

28:42 The Importance of Authenticity in Branding

36:03 Finding and Solving Customer Problems

42:02 Summarizing Appreciated Branding

✦✦✦

CONNECT WITH REID

🌐  Website: https://www.appreciatedbranding.com/

📸  Instagram: https://www.instagram.com/_reidiculus/

💼  LinkedIn: https://www.linkedin.com/in/reidholmes/

✦✦✦

CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube:  https://www.youtube.com/@DavePolykoff

✦✦✦

⭐ Leave a rating on Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj