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Brands Kush Looks to for Inspiration:

Benetton
Diesel
Nike
Patagonia
Urban Outfitters
Leon Dore

Here's This Shows TL;DR:

• Kush makes Alex and Tim guess what the name of the brand means
• Alex and Tim butcher it and Kush doesn't bail us out :) 
• Kush explains how the ideas for some of their graphics come together
• We go over the importance of a mood board 
• The importance of defining what you are not as well as what you are 
• Where to turn for inspiration so that you don't look and feel like everyone else 
• The correct checkpoints to get feedback on creativity
• We talk about how most things are a remix, you need to build your own that's unique 
• Kush explains some of the places he looks to so he can break away from the "bag market" 
• We talk about some of Kush's favorite brands and what we can learn from them 
• Don't shock just to shock you need to build everything into your purpose