204. How To Build A Brand with 5 Million Followers: Business Mindset, Content Strategy and The Spiritual Side – HAMPTON LIU of @hybridcalisthenics

Hampton of Hybrid Calisthenics is one of my favorite content creators who is building one of the fastest growing online communities I’ve ever seen.   With the explosive growth of his short form videos, Hampton reaches over 5 million people across TikTok, YouTube and Instagram with the goal to help people cultivate long-term fitness and happiness through creating fitness content and building community. He combines masterful content creation with a sense of humor, and leaves his viewer feeling that they are physically capable of more than they think. Hampton has been featured by The Atlantic, The New York Times and Newsweek. We discuss:  The Hybrid Calisthenics origin story: how Hampton created the name and how the social media brand came to be  How the desire to make money to take care of his mother led Hampton to look for passive income and online business opportunities  The importance of not getting discouraged by low views when you’re starting out on social media Yes, you can be kind and winning at the same time  Hampton shares how he started posting on TikTok as @hybridcalisthenics and what he learned from his first viral videos  The importance of building organic reach The balance between creating content you enjoy and what the audience is asking for  The conscious choice of going niche and bringing your full self of your content at the same time  How to get started on social media today and build a large community through short form video content on TikTok, Instagram Reels and YouTube shorts The importance of self-knowledge in the content creation industry Why giving is a business advantage How one prayer can change everything Why Hampton has turned down every brand deal he’s been offered so far How he doesn’t let negative comments get to him How to transform negativity on social media into growth  Social media as an opportunity to resolve insecurities Why learning to love other people is one of the most important skills for a content creators  How @hybridcalisthenics grew to 5 million combined followers on TikTok, YouTube and Instagram   How @hybridcalisthenics made it to the front page of reddit  Hampton’s intentional strategy behind giving away a ton of free content!  Episode sponsor:  If you want to make a powerful addition to your daily routines and medicine cabinet, SilverBiotics® is an amazing brand to check out and keep on your radar. Their products allow you to access the power of silver like never before. Their SilverSol Technology has created the next generation of true colloidal silver products from dietary supplements for immune support to skin care, oral care, and wound care. Go to silverbiotics.com and use code KSENIA for 20% off your first time order.    Connect with Hampton Liu of Hybrid Calisthenics:  Hybridcalisthenics.com Routine Hybrid Calisthenics on YouTube @hybrid.calisthenics on Instagram tiktok.com/@hybridcalisthenics twitter.com/HCalisthenics facebook.com/HCalisthenics discord.com/invite/hybridcalisthenics Connect with Ksenia:  kseniabrief.com Instagram @ksenia.brief YouTube Ksenia Brief TikTok @ksenia.brief Subscribe, rate and review the podcast on Apple Podcasts Follow the podcast on Spotify   Related episodes:  184 Heather Hoffman aka Activation Vibration: Vibrating In Harmony with Your Name and Essence 198 Trust What’s Coming Next, The Universe Only Gives Upgrades – DOE PAORO aka @doeknowsthings on TikTok 170 TikTok’s Grooviest Couple Is Bringing Healing to The World – GROOVE WITH GAIA aka CAM AND ELI on Movement, Mindfulness & Plant Medicine