If your business can’t run—or sell—without you, you don’t own a company. You own a job.

If that stings a little, this episode is for you.

👉 Ready to build a business that creates freedom, not burnout? Book a demo at thesalesmachine.com

You built the business. You sacrificed sleep, weekends, maybe even your health.

But what if I told you: You’re not building wealth unless you’re building liquidity.

In this episode, I sat down with Chad Peterson, the powerhouse behind Peterson Acquisitions, a guy who’s built and sold 6 companies and written the book Quantum Stack Investing. His message is simple: you don’t have to die at your desk.

We dive deep into the emotional rollercoaster of selling a business, the myths around valuation, and how most founders stay too long and leave too little. If you’ve ever thought about selling, scaling, or even just stepping back from the daily grind, you need this conversation in your life.

What You’ll Learn in This Episode:

• Why liquidity is the missing link between hustle and wealth
• How to know when it’s the right time to sell (and when it’s too late)
• The emotional trap of being too attached to your business
• The #1 reason most businesses are undervalued
• Why SaaS and Main Street companies are valued differently—and how to navigate both
• How Quantum Stack Investing flips the traditional wealth model
• Why working for paychecks is a trap for entrepreneurs
• What makes a great business broker (and what red flags to watch for)

If you’re building a business you can’t walk away from…

Let me show you how to install the systems, dashboards, and processes to change that.

👉 Book a demo or call at thesalesmachine.com

Chapters

(02:51) - What Is Quantum Stack Investing?

(06:07) - Who Should Be Thinking About Selling

(09:00) - How to Buy Back Your Time and Freedom

(11:56) - The Step-by-Step of Selling a Business

(17:53) - Why Liquidity Matters More Than Income

(21:17) - When It’s Time to Revisit Your Life Choices

(22:04) - The Most Common Valuation Mistakes

(23:59) - SaaS vs. Main Street: Different Models, Different Multiples

(29:05) - Redefining Success and Wealth

(35:01) - What to Look for When Buying a Business

(39:13) - The Role of the Right Broker in Your Exit

Connect with Chad Peterson

LinkedIn: https://www.linkedin.com/in/petersonacquisitions/ 

Instagram: https://www.instagram.com/realchadpeterson/ 

Facebook: https://www.facebook.com/chad.peterson.9809/ 

Connect with John Rankins

Website: https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram: https://www.instagram.com/thesalesmachine_official/

LinkedIn: https://www.linkedin.com/company/thesalesmachineofficial/

YouTube: https://www.youtube.com/@JohnRankinsOfficial