We hear the word community a lot. Brands build community. Bloggers build community. Even we podcasters build community. But whether it’s your listeners, your readers, or your customers, there are ways to do this successfully. And when it comes to your product, it’s even more important to create that community and define how your customers become part of it.

In today’s show I have invited my friend and the force behind building community for GoDaddy.com, Mendel Kurland. He has done an amazing job since he was put in place at GoDaddy and I just knew he would have some great insights into this subject.

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