Gathering enough content to effectively promote your theatre production leaves you feeling like you need nine arms, six legs and two heads. There just isn't enough time to do everything that you need to do to market with impact.

After a few years of doing everything by myself (hello Idiot), I started building teams of amateur photographers and harnessed the huge value of user generated content known affectionately as 'the cast and crew'.

In this episode I give you my process for making this all work in a volunteer organisation and how to avoid the pitfalls that can come when collaborating.

Here's the link to the Stay Classy at the Theatre facebook page I mention today, as an example of opening night social photography.

LINK: https://www.facebook.com/StayClassyTheatre/

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Learn more: www.sherrylleesecomb.com