Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024.

Here's what we covered:

• Chris’s content background
• Why organic social content is the #1 driver for effective marketing today
• How Dark Social works to build trust
• The content engine playbook
• Why a recurring live event is ideal
• How to get better at producing quality content
• Running an efficient content production process
• AI use cases in the content process
• How to pitch this strategy to your leadership team
• Creating your own podcast vs. podcast guesting
• Strategies to grow a podcast

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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To learn more, go to www.hatch.fm.