In this episode, Jonathan Cor discusses his approach to marketing in the construction industry and how he found his competitive edge playing a game that nobody else is playing.  Jonathan highlights the significance of brand building, lead generation, and talent acquisition in marketing strategies for contractors.  We discuss the challenge of sustaining marketing efforts and the difficulty of maintaining consistency.  The conversation concludes with a discussion on bridging the gap between marketing experts and contractors and the need for transparency and results-driven approaches.