On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result. 

1. write down your companies values or pillars of truth 

2. identify the "channels" where your customers spend their time 

3. brainstorm creative create to create episodic content for each channel

4. deploy and scale via organic outreach, paid media, influencers, etc.