Our guest today is Michael Taylor.

Mike is the Co-Founder at Vexpower, a platform with simulator based courses for marketers that want to get more technical.

Previously, he also worked as the Co-Founder at Ladder.

In today’s episode, we discuss meme-mapping. We talk about how advertisers benefit from existing frameworks and insights when planning creatives rather than looking to be more creative or inspired.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meme-mapping-michael-taylor/

KEY HIGHLIGHTS:
💡 What is meme-mapping?

💎 How is meme-mapping advantageous for advertisers.

📚 Borrowing memes from different verticals.

🧮 How many tests to run and how often? 

⚖️ Pre-ATT and post-ATT - what changed?

✅ Managing approvals at scale.

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