Now Brands Talk

How to Build a Cross-Functional Content Ecosystem


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An ecosystem is a self-sustaining, self-supporting environment. Your content should be an ecosystem.

In this episode, Justin Gonzalez, Global Head of Customer Empowerment at Square, joins the show to talk about marketing/CX alignment and creating a content ecosystem that supports the entire business.

Join us as we discuss:

  • Eliminating tension between the marketing and CX functions
  • Redefining content as an ecosystem
  • The abiding importance of consistency
  • When friction can create a better experience
  • To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.

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    Now Brands TalkBy Ada Support

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