The StartupCamp Podcast with Chris Graebe

How To Build A Cult-Like Following With Johnny Cupcakes


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Imagine having a few thousand people who have tattooed your logo on their body. Envision a brand that has hundreds of people camp out at their stores multiple times per year just to get a few products.

It’s been almost 14 years since Johnny Earle launched the infamous Johnny Cupcakes. His brand is now a multi-million dollar, cult-like lifestyle brand.

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Johnny now has shops in London, Los Angeles, & four in Massachusetts. Johnny is a creative entrepreneur and has been featured on CNN, Forbes, Inc, Fortune, and the Wall Street Journal. He’s also a keynote Speaker at some of the largest events around the world.

In today’s lesson you will learn:

  • The power of first impressions
  • How scarcity can drive sales waves
  • Why details are what drive brand value
  • How entrepreneurs can drive insane customer loyalty
  • What was your takeaway from this episode? What will you do different now in your business? Let me know in the comments below.

    Here’s a little more about Johnny:

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    The StartupCamp Podcast with Chris GraebeBy Chris Graebe