In this podcast episode, Sally covered the seven stages of the customer lifecycle. Starting with lead generation, Sally discussed using webinars, eBooks, and challenges to grow your email list. Indoctrination involves a series of emails to build trust. Stage three, Nurture to Convert, includes long-term nurturing and lead return sequences. The sales campaign, stage four, uses strategic emails for direct sales or consultation bookings. Onboarding in stage five ensures a smooth transition, and stage six introduces upsell opportunities. The final stage, seven, focuses on gathering reviews and testimonials. Remember, this comprehensive strategy evolves over time as you optimize each stage gradually.

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