In this episode of Built By Me, we welcome Lia Grimberg, founder of Radicle Loyalty, who shares her expert insights into creating effective and engaging loyalty programs. With a career spanning over 20 years working with Canada’s top brands like PC Optimum, Air Miles, and Hudson’s Bay, Lia dives into how businesses—big or small—can leverage loyalty programs to drive growth and foster lasting customer relationships.

Lia discusses how to make loyalty programs truly valuable without overwhelming customers, why data-driven personalization is key, and how to design perks that resonate. Whether you’re starting fresh or refreshing an old loyalty program, Lia’s insights provide actionable steps to align loyalty with your business goals.

Key Topics Covered:

• Crafting loyalty programs that balance personalization with privacy
• Non-monetary perks that make loyalty accessible for small businesses
• The difference between "cool" and "creepy" in customer data use
• Practical metrics to measure program success and improve customer retention

Connect with Lia Grimberg:

• LinkedIn: Lia Grimberg
• Radicle Loyalty: Radicle Loyalty on LinkedIn

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