Thrifty Titans

How to Build a D2C Personal Care Empire from Scratch


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The personal care industry is crowded, but the right product, branding, and distribution strategy can turn a startup into a market leader. What does it take to launch and scale a successful D2C personal care brand?


In this episode, Mohit Goel, Co-Founder and Director of Vedic Cosmeceuticals, shares insights on:

  • The product development process for D2C personal care brands
  • How to build a strong brand identity in a competitive market
  • The power of direct-to-consumer sales and why it works
  • Finding the right pricing and distribution strategy for scale
  • What every founder needs to know about customer acquisition and retention


If you are a D2C founder, marketer, or entrepreneur, this episode delivers real-world strategies for launching and scaling in the personal care space.

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Thrifty TitansBy Saikat Pyne