James Dooley is joined by Chris Walker, founder of Legit, to break down how to trigger a new knowledge panel and secure a KGM ID inside Google’s Knowledge Graph. Chris explains the foundations first, including a personal brand website, consistent social profiles, entity home schema and regular posting to create corroboration signals. He then shares advanced tactics such as leveraging Wikidata, structured citations and even using IMDb credits to strengthen entity recognition. The conversation also covers press releases, web 2.0 protection, trust signals and why founder knowledge panels drive authority, conversions and long term brand equity.