The Healthtech Marketing Show

How To Build a Leading Healthcare IT Brand: Jim Rose, Chief Marketing Officer, Intersystems

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Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts. 


 In this second episode of our Healthtech Marketing Podcast series, you will hear from marketing veteran, Jim Rose who leads marketing for the awesome InterSystems.

Jim shares insights and candid perspectives on how to build a brand for a large poorly understood software firm. This podcast is brought to you by HIMSS and healthlaunchpad.

Podcast Highlights With Timestamps
  • [2:37] Mr. Jim Rose Career Journey
  • [4:20] InterSystem & Focus On Customers
  • [6:47] Creating & Building The Brand
  • [7:48] InterSystems Initial Brand Problem
  • [9:45] Brand Positioning Process
  • [10:46] Problem With Software Firms
  • [13:52] Brand Stories With Emotional Connection
  • [17:30] How To Execute Authentic Advertising
  • [19:00] Measuring Impact
  • [19:55] Brand Resonating With Employees
  • [21:26] Brand Measurement
  • [23:08] Ad Stories With Emotional Elements
  • [24:43] Being Specific to The Audience
  • [25:31] Things That No Longer Work!
  • [28:09] Targeting With LinkedIn
  • [31:18]  Advice For Marketers

    • View Video: https://healthlaunchpad.com/clone-of-the-healthtech-marketing-podcast-episode-2-jim-rose-intersystems/

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