How to build your luxury brand without spending your dollars on the mass media?

Listen to various case studies and examples given in the podcast.

Examples of Kiehl's, Zara, etc.

In one of her interviews, Sara Blakely, founder of Spanx brand said, “The power of women discovering the brand from other women was actually a better strategy. The aunt telling her niece; one woman to a college friend. There’s something about saying, ‘look, feel my back, no lines,’ that’s powerful.”

Look out for opportunities in all the problems, Word of Mouth strategy created Spanx has multi-million dollar business.

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