​​In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. Joe shares his unique perspective on adapting strategies for client success in a competitive digital environment.

Joe emphasizes the importance of leveraging content to address customer pain points. He outlines effective methods for creating content that resonates with target audiences, highlighting the need for authenticity and value-driven messaging. The discussion also explores how small marketing teams can punch above their weight through strategic planning and execution.

The conversation wraps up with insights on measuring marketing success. Joe stresses the significance of aligning marketing metrics with business goals to truly gauge the impact of campaigns. This episode offers valuable advice for marketers looking to refine their approach and drive growth in the B2B sector.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.