Join us on a new season in Sales & Growth Marketing Series, where we bring in Leaders in Sales & Marketing to share their insights  

Topic: How to Build a Marketing Funnel that converts?  

Speaker - Avinash MB, Marketing Director 

Host - Bimlesh Gundurao  

- A Practical framework to build a marketing funnel. 

- Deep Dive into what constitutes ideal landing pages for B2C & B2B domain using examples. 

- Review few landing pages to come up with live suggestions and feedback.  

- Some practical tips which will help in the quick iteration of marketing funnels. 

- We Will be having 4 examples with insights, we can use it as per time availability.   

00:00 PITCHCAMP Introduction 

03:00 Avinash Introduction 

07:45 Marketing Funnel that works 

08:27 6 Principles of Persuasion 

09:58 Need for a framework 

12:05 Persuasion Slide 

14:32 Gravity - Customer Motivation 

16:25 Gravity - Example 

19:05 Nudge 

20:43 Nudge Example 

23:35 Angle 

25:19 Angle- Example 

28:55 Friction 

29:46 Friction - Example 

36:36 Case Study 1 - Analysis (B2C) - Real Estate 

43:54 Case Study 2 - Analysis (B2B) - Security 

50:37 Q&A 

59:59 Case Study 3 - Analysis (B2C) - Edutech