In this episode, we discuss the differences between natural and unnatural backlink profiles and how to ensure you're maintaining a quality backlink profile through link outreach, disavowing and natural link building.

A natural backlink profile usually includes things like spammy links. The question is, "what are you doing to ensure you maintain and clean your like portfolio by consistently acquiring new, quality links and disavowing/removing those that are nefarious?" It's an on-going process that requires the attention of every SEO.

What did you like from this episode? What could we change? What would you like to learn next?

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